The clerk says, "Well we have some over here" and points to the right.

The Indian says "Me not have much money."

The clerk replies "Well we have some no-name brands over here." and points to the left.

The Indian says "Whata ya mean no-name?"

The clerk says "They're Generic type brands."

The Indian takes them. The next day the Indian goes back to the store and says "You know that no-name stuff? My family give it name. We call it 'John Wayne'"

The clerk asks "Why do you call it 'John Wayne?'"

The Indian says "It's rough, it's tough, and it don't take no shit off an Indian."